Guide · Business owners · England & Wales

Every business needs a Plan B.

If you or your business partner died or became seriously ill tomorrow, who would own the shares, who would pay the loans, and who would pay you? Our free guide answers it all in plain English.

The awkward questions.

Most businesses insure the van, the premises and the laptops. Very few insure the people who make the money.

Who owns it?

If your business partner dies, their shares go to their family. Do you want them as your new business partner, and do they even want to be there?

Who runs it?

Lose the person your profits depend on and the phones go quiet, just when the bills keep coming.

Who owes it?

Business loans don’t die with you, and a personal guarantee can turn a business debt into a family debt.

Who pays you?

Serious illness is a bigger risk during your working life than most people think. Who keeps your wages coming?

Six tools in the toolkit.

Business protection isn’t one policy. Most businesses need two or three of these, and the guide explains each one properly.

1Shareholder protection

The money and the agreement for the other shareholders to buy a shareholder’s shares if they die or are seriously ill.

2Partnership protection

The same idea for partnerships and LLPs, so the firm carries on and the partner’s family is paid fairly.

3Key person cover

Pays the business if someone it depends on dies or is seriously ill, to protect profits while you recover.

4Business loan protection

Clears business loans and personal guarantees, so the debt is paid off rather than passed on.

5Relevant life policy

Life cover for directors and employees, paid for by the company, paying out to your family.

6Executive income protection

Helps the company keep paying your salary if illness or injury stops you working.

Sole trader? You and your business are the same thing in law, so you protect the business with personal cover instead. The guide has a chapter just for you.

Free download · 26 pages

Grab the guide.

Short chapters, a picture for each one and the one thing to remember. Read it with a coffee, then share it with your business partner.

  • What happens to your shares if there’s no agreement
  • Shareholder, partnership and key person cover explained
  • Loans, personal guarantees and director’s loan accounts
  • What sole traders can do
  • What HMRC says: what’s tax-deductible and what isn’t
  • A checklist to work through with your co-owners

The guide opens in a new tab, where you can read it or save it to your device.

Your questions.

01Isn’t my will enough?A will decides who inherits your share. It doesn’t give anyone the right, or the money, to buy it.Read more

Your will is still important, but it works alongside a business agreement, not instead of one. A cross-option or partnership agreement, drawn up by a solicitor, says what happens to the shares. The cover provides the money to pay for them.

02Is business protection tax-deductible?Sometimes. It depends on the type of cover, who owns it and why it exists.Read more

Key person cover can be an allowable expense if it meets HMRC’s tests, but the payout is then usually taxed. Relevant life and executive income protection premiums are usually allowable. Shareholder protection and loan protection premiums usually aren’t. The guide has a full table, and your accountant should confirm the treatment before a policy starts.

03I’m a sole trader. What can I do?Protect the business by protecting yourself, with personal cover.Read more

As a sole trader, you and the business are the same thing in law, so the business can’t really insure you as its key person. Personal life cover in trust can clear business debts, critical illness cover gives you a lump sum to keep going, and income protection replaces your income if you can’t work. You can still take key person cover on an employee you rely on.

04How much does it cost?It depends on ages, health and how much cover you need.Read more

We start by working out what the business is worth, who your key people are and what you owe. Then we search the market and show you the numbers, so you can decide what’s right. Cover is based on your health when you apply, so it’s easiest while everyone is fit and well.

Please read: This page is for general information only and isn’t personal advice. Tax rules, including Business Relief from inheritance tax, are correct as at October 2026 and can change; how they apply depends on your circumstances. We don’t give legal or tax advice: agreements should be drawn up by a solicitor and tax treatment confirmed by your accountant.

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Let’s sort your Plan B.

Pick a time that suits you and we’ll call you then. Bring your accounts and your biggest worry. We’ll bring the coffee.

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The legal bit

This page and the guide are for general information only and are not personal advice.

We don’t give legal or tax advice. Shareholder and partnership agreements should be drawn up by a solicitor.

Will writing is not regulated by the Financial Conduct Authority.

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